You’re a leader walking into high-stakes rooms: boardrooms, ongoing team meetings, investor and client pitches, keynotes. Your influence affects people’s lives and careers, including your own.

But your stakeholders aren’t buying it enough to move the needle. You walk out without the yes, and you’re explaining to your team how you didn’t get the goods from the board again.

Or the team meeting ends with everyone nodding, and then nobody does anything differently.

Or you finish the pitch, they say they’ll come back to you, and that’s the last you hear.

This is costing you your reputation, promotions, budgets and ultimately it's not the meaningful experience you thought your career would be by now.

No one else has your expertise, you must know that by now, but your ideas aren't going to land unless you can move the people who matter most.

That's your gig as a leader: you have to be able to move people in a particular direction.

And before you move them into action you have to move their hearts, minds and guts.

At this point, the gap between more of the same and actually moving your stakeholders in the direction you want isn't about your expertise.

It's about your voice!

HI I'M CRAIG DEUCHAR

I'm a voice teacher, public speaking and executive communications coach, actor and former criminal defence lawyer.

The many hats that I've worn over the past 20+ years - from theatre to courtroom to organisational HQ - have me uniquely positioned to train you to master the art of moving your audience with your voice, presence and storytelling.

This is voicework.

The gold standard of being able to move an audience is held by actors. They've known the potency of voicework since day one of drama school. They know me as a voice teacher.

All of the work that I do centres around the voice. Voicework fulfils all of the outcomes of public speaking and executive communications coaching but that's not even the half of it. If you're ready for it - voicework goes way deeper and can take your leadership to a whole other level.

Move your audience like an actor

The arena is different for leaders, but voicework fundamentally offers the same outcome to you as it does to a seasoned actor: discover more of who you really are in your work, form your unique point of view and learn how to express that in multiple contexts and ultimately deeply move your audience in a specific direction.

Can you imagine being able to do that to the level of a professional actor? What the response would be and what this ability would mean to you? Your leadership? Your people and your organisation?

There's an air of mystery around voicework because although it's well established in the arts, it's unknown in the leadership world. Voicework is clear and trainable. There are international associations for voice trainers, world conferences, scientific research, teacher certifications and more. A method I was trained in is taught at Harvard and Yale!

Skills, Craft, Artistry

Learn Skills ➡️ Build Craft ➡️ Awaken Artistry

You get a handle on these abilities by learning skills through practice which, when tailored to you and your leadership, become a craft you call upon. Your craft is essentially a set of tools you know how and when to use under the right circumstances to get the outcome you want.

With enough reps of your craft something quite different begins to happen. You'll get these moments that I like to call Lightning in a Bottle: those electric moments between leader and audience where the room spontaneously lights up and moves in ways no one could have even expected and you're all better off for it.

And much like lightning these moments can't be forced but under the right conditions they're inevitable.

That's when voicework becomes Speaking Artistry.

Who this is for

Leaders who:

• Know that their voice has way more potential with some guidance
• Want to be more like themselves in their work
• Will readily commit to learning new skills through ongoing practice and use them in real life
• Want to enjoy their experience of speaking and their relationships with their audience more
• Want to find more meaning as a leader
• Are open and coachable and want to enjoy themselves while they're at it

Who this isn't for

Leaders who:

• Aren't interested in growth
• Are happy to wear the corporate mask
• Want quick fixes with no committed work and practice
• Don't have interest or time to learn to really connect with the people who matter most
• Are resistant to coaching and other perspectives, and don't know how to enjoy themselves
• "It's just a job" leaders

Speaking Artist Protégé Program

A three-month deep dive into building a solid voice craft tailored to your leadership in order to awaken your Speaking Artistry as you apply voicework to the multiple audiences you need to move as a leader:

• Boards/ExCos
• Clients
• Teams
• Investors

One-to-one live sessions and async coaching to learn the art of moving your audience with your voice, presence and storytelling. We work across all of your communications, not just one moment.

Best for: several rooms to win, or you want voicework to become your communication default.

Rehearsal Room

A 2 to 4 week sprint to prepare your voice, presence and storytelling to get audience buy-in at a single, specific upcoming event:

• Boardroom presentation
• Keynote
• All hands
• Team meeting
• Investor or client pitch

One-to-one live sessions and asynchronous coaching to walk in fully prepared to move your audience with your voice in the direction you want.

Best for: one big stakeholder moment coming up.

Team Workshop

A live 90-minute session, in person or online, where your team learns to move an audience with their voice, presence and storytelling. Fully tailored to your organisation, with tools they can use the same week in:

• Pitches
• Internal presentations
• Conversations with senior stakeholders

Optional follow-up one-to-one coaching for the people who want to go further.

Best for: a team full of brilliant people who need to be heard at senior levels.

“Working with Craig came at a pivotal moment in my career — I was stepping up as a leader, positioning for promotion, and regularly presenting to senior stakeholders. The timing couldn’t have been better. Right from the start, I loved working together.

Each session brought a real lightbulb moment. Through writing, rehearsal and reflection, I learned to sharpen my message, refine my delivery, and show up at my best under pressure. And the turnaround from writing a script to impactful delivery was quick, simple and frictionless.

What stood out was Craig’s approach — he didn’t just tell me what to do. He helped me uncover what was right for me, based on my role, context, and goals. This gave me the clarity and confidence to evolve my communication style and bring more of my personality into the room. This work has genuinely helped me level up as a leader.”

(Kit got the promotion!)

- Kit Glendinning, Director, Global Brand Standards at Hilton

“If you are an established speaker and you want to hone and sharpen your craft, or you are an aspiring speaker and you want to build the skill, the art, of being able to communicate with large numbers of people and do that really well in a manner that makes you unforgettable, I highly recommend working with Craig Deuchar.

I recently completed his two-week corporate communication sprint. I'm a very good, natural, organic speaker, and I went to work with him because I wanted to develop a framework that supports what I do naturally so that it isn't as taxing when I am speaking.

I worked with him and we were able to develop a framework, a method for my speaking, so I was able to be present with the beginning, middle, and end. I was able to do really smooth transitions between them and not lose my train of thought. I've also got ADHD, so sometimes I find that quite challenging, which meant that my communication has become more clear. It has become even more precise and more moving.

Previously, I felt like I was always thinking about the next thing. Now I feel like I'm at one with the rhythm of my speaking. He also helped me with my cadence, so I know where to place more emphasis and where to hold back. It just helped me find the rhythm, the groove of my speaking.

What has happened since then is that I have been speaking in places and I've received emails whilst I am speaking because people are so moved by what I'm talking about, they want to book me for the next thing.

I went to work with Craig to support me with a fireside chat and that has supported how I show up on podcasts and it's also informing a really powerful keynote.

Again, if you are a speaker and you want to be world-class, I highly recommend Craig.”

- Tamu Thomas - Author, TEDx Speaker, Consultant

"When I met Craig, I had been presenting for decades but always behind the safety of someone else's idea or a performative professional mask (that had worked for me before). I thought I was starting the programme to help me master my message, but his approach has helped me sink levels deeper into recognising that I am an artist at heart and helped me explore some of the truest ways to express that in my purpose. For anyone who has been raised in a world of speaking 'shoulds' and rules, I wish you the joy and freedom of working with Craig."

- Zoe, Coach & Creator of ToTheInvisible®

About my experience

Here's a deep dive into my experience, relevant for those considering applying for such close 1:1 support.

I'm a certified teacher of Fitzmaurice Voicework®, a method taught at Harvard and Yale. Through Destructuring/Restructuring®, Presence and Play, this work helps release held patterns of physical tension that inhibit the breath, voice, natural impulses and creativity, and trains the instincts to fully express their brilliance in response to the environment around you. I use this work and other voice approaches to train your voice and entire personhood to literally resonate and in turn vibe with your audience.

I'm a certified Organic Intelligence® Coach. OI is a non-pathologising approach to nervous system stabilisation and growth that short-circuits survival and threat responses by connecting you to your immediate environment, so your mind and body can respond to the present moment with ease, enjoyment and skill. I use this work to deeply connect you with your presence while working in audience energy.

I worked as a criminal defence lawyer, appearing before judges with full public galleries, representing people on the worst day of their lives. The stakes don't get much higher than that! I learned early how to communicate effectively under the highest stakes, in high-conflict environments, with strict hierarchy, juggling many stakeholders, while staying true to my voice and the people I represented. I get the hardships of being a leader!

I have a Masters degree in theatre performance from the Royal Conservatoire of Scotland. Over the last 20 years I've performed to almost a million people in person, and to millions when you include live TV. I use all my personal experience of being on stage - from theatres to courts to organisational HQs - to help you master yours.

For 15+ years I've worked with some of the biggest organisations in the world, including Magic Circle law firms, training leaders, and I've learned this: We're all human despite the masks we've been required to wear. I've learned that despite the huge challenges you face, the best leaders want to be themselves more and make more of a meaningful impact on the road to their career goals. I'm big on creating an environment where you can be yourself, and I care about what's important to you.